A brilliantly deadpan comedy that turns business advice into social experiment, cringe art, and increasingly elaborate absurdism. It starts as a simple premise and keeps escalating into some of the most inventive, uncomfortable, and memorable TV comedy of the 2010s.
Nathan for You
Where to watch: Buy
TV Show · Comedy · Documentary
Thu
Created by: Nathan Fielder, Michael Koman
Starring: Nathan Fielder
Overview
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
Created by
Nathan Fielder, Michael Koman
Cast
Nathan Fielder
Curator Review
Verdict
A brilliantly deadpan comedy that turns business advice into social experiment, cringe art, and increasingly elaborate absurdism. It starts as a simple premise and keeps escalating into some of the most inventive, uncomfortable, and memorable TV comedy of the 2010s.
Best for
Fans of cringe comedy and awkward social satire
Viewers who like unscripted-feeling setups with highly scripted escalation
People who enjoy slow-burn absurdity and conceptual comedy
Anyone who liked The Rehearsal, Borat, or early Eric Andre-style boundary pushing
Skip if
You dislike secondhand embarrassment or prolonged awkwardness
You want warm, character-driven comedy with easy emotional payoffs
You prefer fast punchlines over patience and escalation
You’re uncomfortable with prank-adjacent comedy involving real people
Overview
Nathan for You is one of the defining comedy series of its era because it understands that the joke is not just the premise, but the commitment. Nathan Fielder plays the straightest straight man imaginable, and the show uses that deadpan sincerity to push ordinary business problems into surreal, often jaw-dropping territory.
Worth noting
The early episodes are already strong, but the series gets even more ambitious as it goes on, with bigger schemes, more elaborate setups, and a sharper sense of how far discomfort can be stretched before it becomes art. It is funny, but also strangely meticulous; the comedy comes from structure, escalation, and the tension between Nathan’s logic and the real world.
Bottom line
This is not a casual background watch. It rewards attention, patience, and a taste for embarrassment comedy. If that’s your lane, it’s essential viewing and one of the most original scripted-unscripted hybrids ever made.
The closest spiritual successor: elaborate real-world setups, escalating control, and deeply uncomfortable comedy built from Nathan Fielder’s exact sensibility.
Short-form absurdity and social discomfort taken to extreme, meme-generating heights; ideal if you like comedy that keeps pushing past the point of comfort.
2003 · Where to watch: Amazon Prime Video, Hulu, BritBox, Amazon Prime Video with Ads, Pluto TV, Plex, Amazon Prime Video Free with Ads, Cineverse, Tubi TV, Amazon MX Player
One of the great awkward-comedy series, built on internal humiliation, social failure, and painfully honest character logic.